Coffee with a message

MO YEARS AGO, for a
fb limited period, there was a rare type of coffee on sale in sonte (relatively) rare places. It was called "Campaign Coffee". 14 came front Tanzania and it was sold in a few small shops and by church group and other %Montan, organisations throughout Britain.
Whs "Campaign" coffee and %Ilia from 1 :mania? Well, it wasn't just the coffee that was being sold — it was a message. 'the message came on a leaflet (free with each packet of coffee) which described how coffee is more than just a hot drink to those who grow coffee beans.
"K e made it illegal for small boys to climb chimneys inure than 100 years ago," the leaflet says, "yet few of us turn a hair at drinking coffee picked by a little boa of the who hardly has enough to eat.'' And so Campaign Coffee was telling a story — a story which needs to reach many people in our coffee-drinking nation today.
Why Tanzania? 'I anzania is one of the few countries in the world where coffee is grown on farmers' co-operatives. Campaign t °flee came from these co-opel atis es through the olds instant coffee factors in East Africa and sold in Britain in specially designed packets. the label explaining where the purchaser's money went.
That was all in 1976. Now, in 1978, The coffee campaign is being re-latinched by a London-based group called "Campaign Co-op". II is planned to import two and a half tons of coffee In the first of a series or shipments and build up a whole new educational campaign around selling the coffee.
The London group has as its core members of the Lewisham World Shop, a Third World education and trading project, and other people involved in the preious campaign in 1976.
How can you help?
• Make a one-year interestfree loan to help finance the first order of coffee.
• Londoners !could help by answering letters, typing, look1116,_ing for premises, and packagIng.
• If you lite outside London you could start local campaigning groups.
• Teachers could help to prepare materials about the campaign for use in schools.
,11111 And of course sou could bua Campaign Coffee: with all those coffee mornings coming up it is a novel medium to get the message across.
For more details contact Campaign (io-op (London), Department C, 72 Rosendale Road, London. SE21.