Page 8, 1st January 1988
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If you can't do it why not become a consultant?
IT IS SAID that those who can do, and those who cannot, become consultants. It's amazing how much politicians, particularly Irish politicians, are willing to spend tax payers money on "consultants" for them.
My first experience of "consultants" was on my return to Britain, from America, in the late 1950s, to reorganise the offices, and the work of the Irish Tourist Board in Britain. The politicians of those days parted with £50,000 to an English firm of consultants, who came in to our office every day, for three months, with stop watches. Figuratively speaking, they borrowed my watch, and eventually told me the time.
The Chief Consultant wore a regulation uniform of a city gent of the time, bowler hat, dark pin-stripe Saville Row suit, complete with fancy waistcoat and club tie. He carried a rolled umbrella, and had been a sergeant cook in the RAF, prior to becoming a "consultant".
I was, therefore, amused to see that the Irish politicians, (the coalition that are now out of office), commisioned a report on Irish Tourism, published in September last year, from "Price Waterhouse Economic and Management Consultants For the Department of Tourism and Transport". (Who they?) The Irish Tourist Gospel, according to Price Waterhouse, is called, "Improving The Performance of Irish Tourism". From my reading of it, the consultants spent precious little time in Ireland's largest potential tourist market, Great Britain. In fact, their main concern appears to have been with the comparatively minor market, Germany; and who wants more Germans in Ireland?
It is quite extraordinary that the 33 page summary, price £3, from The Stationery Office in Dublin, does not mention one single word about the political situation in the Six C ,r1 'es or in the Twenty-Six Counties. It is rather like writing a report on Tolstoy's War and Peace, and not mentioning the Napoleonic War with Russia in 1812, and the Retreat from Moscow.
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