Worth It, Say Organisers
By ANDREW BOYLE
The striking posters and leaflets on hoardings and in windows, as well as the hand-outs and wellproduced Mission magazine, were the work of a secular agency.
And Dr. Wand. Anglican Bishop of London, is in no two minds about the justification for his decision to buy " outside " skill and brains to ram home the Mission's message in the most skilful and effective manner.
" I am convinced that the method we used was justified a hundred times over," he told me. " If we had not called in a professional team of publicity specialists, I am sure we would not have ' got across' as well as we have done.
ACCUSED OF VULGARITY
" We have been accused of vul
garity and blatancy. My answer still is that. if one soul can be won back, we should employ every means to that end. It was on that principle the publicity side of the Mission was planned and executed."
The Mission's General Secretary, Mr, F. C. Tyler, later explained to me how professional publicity men and Church of Englaud organisers had worked smoothly together " in a fifty-fifty partnership." He told me: " We advised them what we thought was possible and desirable; they accepted that and applied to it Their technical knowledge.
" I am not afraid of giving the figures. The whole campaign cost C22.000. of which some £12,000 went in publicity. Now to many people that sum of £22,000 seems a lot of money. Was it money well spent, or money wasted?
"I think it was money well spent. For £22,000 these days you might put up a tawdry utility church. Instead we used the amount to put new heart and life into a whole diocese of five million people. That is bow we look at it."