lonely this Christmas?
"Yes", for sadly thousands of Britain's old people had to stay solitary and forgotten in chilly rooms. While the rest of us enjoyed good company and festive fare they were left to live on memories. And that's how they face all 1984. Alone.
In thankfulness for your Christmas save someone from the daily torment of constant loneliness. Help make another cheerful day centre a reality, where lonely old people find companionship and friendly help.
Thanks to generous-hearted people Help the Aged and its volunteers already bring a great deal of practical care and assistance to old people in great need, but it is still a fact that over 21/2 million old people suffer from terrible loneliness "the worst disease of all", as one of them put it.
Whether you can send £5 or £50 it will be put to good and careful use, £150 perpetuates a loved name on the dedication plaque of a Day Centre. Bring joy to old people who would otherwise go without the help they urgently need.
The Hon. Treasurer, The Rt. Hon. Lord Maybray-King, Help the Aged, Room CA025, FREEPOST 30, London W1E 7,1Z (No stamp needed)