BY ALANNAH FRANCIS
BRITAIN’S first-ever television advert for the morning-after pill has sparked outrage from prolife groups.
The advert for the morning after pill “Levonelle One step”, produced by Bayer Schering Pharma, was aired for the first time after the 9pm watershed on ITV, Channel 4 and Sky on April 23.
The advert, which is in the form of an animation, lasts 30 seconds. It begins with a cartoon woman waking up in bed next to a man and ends with her buying Levonelle.
Paul Danon of Society for the Protection of Unborn children said: “It is a tragedy for the early life that will be destroyed. We will never hear from those young human lives that will be destroyed by this substance.” SPUC called for the Government to advertise alternative options for women faced with unwanted or unplanned pregnancies.
Dominica Roberts of The ProLife Alliance said she believed there was a move to boycott Bayer Schering Pharma’s products unless there is no alternative.
“Few pro-life groups offering practical help have the money to spend on advertising, I’m afraid, unlike the multi-million dollar international abortion and contraception business.” She said that such initiatives often led to more unwanted pregnancies.