THE Christmas Poster Campaign, started eight years ago by Fr. Bernard Basset, S.J., and the Cell Movement, through the columns of the CATHOLIC HERALD, but n o w independently run, goes into action again this Christmas and with two new posters.
The main poster display, and there will be about 3,000 of them, will be of a new picture specially drawn for the Campaign by Maz, of the "Daily Sketch", the wellknown black and white artist and cartoonist.
A new double-crown poster is also being introduced, by a French artist, Pierre Couronne. This is by courtesy of the C.T.I.C., Paris, who carry on a similar campaign in
BEsmEs the 3.603 large 16-sheet (10 ft. x 6 ft. 8 ins.) posters put up on sites kindly given by the Billposting Industry. there will be some 15,000 medium sized ones and more of the
smaller "window posters".
The Posters will, as before, be paid for by the sale of coloured Christmas seals designed to replace the robins, golliwogs and
. all, at Id. each.
Since 1950 when the Campaign
started, 23,000 big posters and 90.000 m edium sized, and 200,000 window-sized posters have been printed, distributed and displayed — all through "Penny Posters", of which nearly 10 million have been printed.
STAMPS bought in Birmingham may pay for posters displayed in Bermondsey or Bangkok, for the scheme is worldwide now and Christians—not only Catholics— are united in this missionary effort.
If all the practising Christians of all denominations in the British Isles were to buy one Id. stamp each, three times the number of posters could be displayed than there are at present. And, say the organisers, we might he in measurable distance of television display!
WHAT are the effects of the Campaign?
There are tangible indications, say the organisers, that a new atmosphere is coming over the time before Christmas, a light breaking quietly through the fog of materialism. There are many more religious c a rds about: Cribs crop up in the most unexpected places. in shop windows, town centres for example; and Crib sets are now sold at secular shops — and sell out.
In many places the Crib is beginning to surplant the once inevitable Christmas tree. Press reports appear more frequently — although there are no publicity men at work!
The 1958 Poster Stamps are to be sold in sheets of 30 (gummed and interleaved) at 2s. 6d. per sheet, These stamps are the lifeblood of the Campaign and pay for all the printing and distribution of the I6-sheet and doublecrown posters.
Full details of how to order stamps and posters may be obtained from the Christmas Poster Campaign, 19 Charing Cross Road, London, W.C.2 (Tel. WHItehall 3957),